Guide summary
Compare basic directory presence with paid profile enrichment, AI eligibility, content, and lead routing.
What a free listing provides
A free listing is useful for basic marketplace coverage, but it is intentionally limited.
- Your MSP may appear in the public directory and relevant browse surfaces.
- Profile depth and enrichment may be limited compared with paid partners.
- Free listing does not automatically create RFP lead-routing eligibility.
What Preferred Partner adds
The paid plan is designed for MSPs that want a more complete growth and visibility surface.
- Enhanced profile details, buyer-facing positioning, and richer public presentation.
- Eligibility for AI-ready profile distribution when the profile meets requirements.
- Access to partner workspace workflows for profile, billing, team, verification, and content tasks.
- Eligibility for routed RFP opportunities when buyer consent and fit requirements are met.
How to decide
Choose the path that matches your business objective.
- Choose free listing when you only need basic directory presence.
- Choose Preferred Partner when buyer visibility, AI readiness, and lead eligibility are important.
- Use a claim request first when your company is already listed and you need ownership access.