Back to MSP help
MSP partner guideVisibility, trust review, and leads

How buyer reviews affect your public profile

Buyer reviews can add public trust context to an MSP profile, but they should pass through verification and moderation before they affect public presentation. This protects both buyers and MSPs from low-quality or abusive submissions.

Guide summary

Reviews come from verified business email addresses, remain private during moderation, and affect public ratings only after MSP Ranked approval.

Reviewer verification

Reviewers verify a business email address before submitting feedback through the public review flow.

  • The verified email helps reduce anonymous or irrelevant feedback.
  • The reviewer does not need full MSP account access to submit a review.
  • The review should reflect a relevant business experience with the MSP.

Moderation before public impact

Reviews should not immediately affect a profile before MSP Ranked moderation.

  • Submissions can be approved, rejected, or held for review.
  • Public ratings and review presentation update only after approval.
  • MSP Ranked may reject submissions that are abusive, irrelevant, or unsupported.

How MSPs should respond

Use reviews as part of profile reputation, not as the only signal of buyer trust.

  • Keep public profile details current so reviews appear in the right context.
  • Encourage legitimate business reviewers to use the public review path.
  • Avoid pressuring reviewers or submitting reviews on behalf of buyers.