Guide summary
Complete company basics, location, services, credentials, supporting details, ideal-customer fit, and publication context.
Complete the public basics
These fields help buyers identify the company and understand the scope of your business.
- Company name, website, logo, business summary, and primary contact context.
- Headquarters, served locations, and any important regional coverage information.
- Services, credential topics, and relevant profile categories.
Write for buyer fit
Profile copy should make it easy for a business leader to decide whether your MSP is relevant.
- Explain who you serve best, including company size, industries, or operating environments.
- Describe outcomes and service strengths without exaggerated claims.
- Use clear language that is useful for both buyers and search engines.
Understand what requires review
Ordinary profile completion and optional trust review are separate workflows.
- Your compatibility-topic selections do not need to be verified before profile publication.
- Optional trust markers require evidence review only when you request a reviewed badge or claim.
- Preferred Partner benefits depend on active paid subscription status and profile readiness.