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MSP shopper guideTrust and profile details

Why some MSPs appear in search but not RFP matching

Public directory visibility and routed RFP eligibility are different. MSP Ranked may show free listed providers in browse results while reserving RFP delivery for paid partners that meet lead-eligibility requirements.

Guide summary

Free listed MSPs can be browsed publicly, while RFP routing is reserved for paid, lead-eligible partners.

Directory visibility

The directory is built to help buyers discover MSPs across a market, including providers with basic listings.

  • Listed MSPs can appear in public search and taxonomy pages.
  • A public listing helps buyers discover providers but may include limited profile detail.
  • Buyers can still contact providers directly when a profile appears relevant.

RFP matching eligibility

Routed RFP delivery is a more controlled workflow than public browsing.

  • RFP routing can depend on paid partner status, service fit, location fit, and buyer consent.
  • Preferred Partners may be eligible for routed opportunities when their profile matches the request.
  • MSP Ranked should avoid sending buyer requests to providers that are not eligible or relevant.

What buyers should do

Use both browsing and RFP workflows based on the level of help you need.

  • Browse the directory when you want to inspect the market yourself.
  • Use the RFP workflow when you want a structured request and consent-controlled routing.
  • Contact an MSP directly if a listed provider appears highly relevant but is not routed through MSP Ranked.